AKQA Augmented Reality Campaign for USPS

As is often the case with new technologies, it may be a while before advertisers find practical applications en masse for augmented reality -- or "AR." But digital agency AKQA may have found an early one for the U.S. Postal Service.

Consumers can now go to PriorityMail.com and use the AR technology to determine what size box they need to ship an item. All they need to do is print a logo available on the site, hold it up to a Web cam and then compare the size of the item to be shipped with the holographic image of the box that appears on the screen. They can then have the appropriate box shipped to them. (via ClickZ)



Developed by: AKQA
Link: USPS Priority Mail