Andy Warhol Museum/ Augmented Reality/ Layar

The Warhol has contributed to The Layar app! The Layar turns your mobile device into an augmented-reality viewer. By adding The Andy Warhol Museum Layar, you'll be able to view locations pivotal in Andy Warhol's life and work overlayed on real-time images from your device's camera. View locations in Pittsburgh, PA and New York, NY and dive into related information and photos prepared by The Warhol's education curators.

Read more at warhol.org: http://www.warhol.org/connect/mobile/#ixzz12mryDTNz

service developed by:http://www.brunnermobile.com/

Augmented History - Twin Towers - WTC - Its not there but its there

"idea was to build a virtual memorial in remembrance of the 9/11 attacks in the U.S. and the destruction of the World Trade Center in New York City. The result will be the ability to point their Android and iPhone application at the place where the World Trade Center once stood and witness a 3D rendering of the Twin Towers, once more." via Techcrunch

"Go to the area around ground zero in NYC and you see a 3D icon on the left side of the cam view (in Wikitude v7.8 - on Android based phones). Click on it and the World Trade Center will appear as it looked pre-9/11."

created by: Mobilizy

Augmented Reality Marketing / McDonald`s Hong Kong / Tribal DDB

Tribal DDB Hong Kong for McDonald's Hong Kong. The first 3D Augmented reality dipping game with McNuggets

A unique AR code is printed on every puzzle card (received with purchase of a McDonald's McNugget meal), consumers simply visit the local McDonald's HK website, point their card at their web cam, and a virtual McNugget becomes a gamepiece for three different mini-games: Fast Dip, Follow & Dip and Catch & Dip.

Results is:
170.000 page views
30.000 unique games played
8.000 opt ins



created by: Tribal DDB Hongkong

Layar adds 3d objects

"Now, instead of just seeing basic information and hyperlinks related to the places around you, you might see full 3D objects. A game of Pacman in the local park, a passenger jet flying overhead and 3D text denoting places of interest are all possibilities according to technical demos released today.

3D objects are rendered using Open GL and can be touched by users to play music or open links to other content. The new technology will be officially unveiled at the Picnic Conference in Amsterdam, which runs from tomorrow until the end of the week. The public will get their hands on the 3D AR goodness when version 3.0 of Layar launches on Android in November." (Via the NextWeb)

BMW Augmented Reality Glasses

If BMW's research labs have a say, future service staff will learn the intricacies of working on German cars through a pretty handy looking augmented reality interface. (via Gizmodo)

Augmented Reality History: AR Quake 2002

ARQuake is an Augmented Reality (AR) version of the popular Quake game. Augmented reality is the overlaying of computer generated information onto the real world. We use a head mounted display, mobile computer, head tracker, and GPS system to provide inputs to control the game. Using ARQuake, you can walk around in the real world and play Quake against virtual monsters.

This is from 2002 and kinda cool with all those wearables :))

Via: Tinmith AR

EyePet Play Station - Augmented Reality Pet

If you aren’t familiar with EyePet, it’s basically all the fun of owning a pet without the mess! Featuring next generation augmented reality, EyePet delivers an interactive lifelike, virtual pet right into your own living room using the PS Eye. He will respond and relate to movements in your own world. Pet him, and he will purr. Tickle him and he will laugh. Roll a ball to him and he will chase it. You get the point. (via Playstation Blog)

Yelp iPhone Augmented Reality

the latest version of the Yelp iPhone app adds an Easter egg: “Monocle” mode, which you activate by shaking three times. Live camera view, slaved to the compass, which overlays Yelp listings for the direction you’re pointing. (via Read Write Web & Josh Bancroft)



Developed by: Yelp

Augmented Traffic Views - Android

Augmented Traffic Views combines a layer of AR above the device’s camera view with live traffic camera images and traffic data. Simply hold the Android handset up and the AR layer displays all available traffic camera points in the direction you’re looking. Tap one to see the most current available image taken by the cam. The app also packs some added features, such as an automated predictive tracking mode that will pop up traffic cam images ahead while you’re driving. (via Boy Genius)

Virtual Sighseeing Augmented Reality Scenic Viewer - Cascais Lookout Point

"Virtual Sightseeing uses innovative Augmented Reality technology to explore the areas natural heritage. The systems intuitive tactile interface pinpoints notable geo-referenced points in the landscape ranging from coastal fauna (with special focus on Avencas Beach a special bio-physical interest zone), and the nearby town citadel to Bugio Tower and the Bay of Cascais. Users aim the scenic viewer at the landscape and touch the points on the screen that interest them to access contextualized information in the form of text, images and video."



Developed by: Y Dreams

Green my Augmented Reality

Excellent video on the side effects of Augmented Reality, printing stupid markers, wasting paper and killing trees.

why cant we have an option to send these markers to iphone or some other device in digital format. Or why cant we use just Mirrors



Video Produced by: Pool Worldwide

6th Sense (Augmented Reality)

Students at the MIT Media Lab have developed a wearable computing system that turns any surface into an interactive display screen. The wearer can summon virtual gadgets and internet data at will, then dispel them like smoke when they’re done. (via WIRED)

I know this concept is already 6 months and kinda old but it is very different than many augmented reality applications. It is not as private as looking through your mobile device but it is more social than that.

Speaker is Pattie Maes from MIT Media Lab



Developed by: MIT MEDIA LAB
Link to 6th sense Project Page -->

Invizimals in PSP (Augmented Reality Portable Gaming)

Sony announced a unique Pokémon clone for the PSP that you just have to see.

Shown during the Sony E3 press conference and discussed little after that, Invizimals is a curious game using the PSP's camera to create augmented reality "animal ghosts" that appear in real-life settings. Coded capture cards seem to attract the beasts, after which they do battle to each other. Nintendo DS-like blow-and-shake controls add extra input to the critter-fighting. (via CNET)




Developed by: Sony Computer Entertainment

Augmented Reality Music Mixing

Wavvv this is way so cool. DJ rocks with Augmented Reality.

The 5 Gum Augmented Reality Music Mixer uses augmented reality – the idea of combining real world and computer-generated 3D graphics in real-time – to create a virtual DJ mixer that you control with controller “glyphs”. (via synthopia)




Developed by: 5 Gum

Carl Zeiss 3D Cinemizer Headset (Potential Augmented Reality Gadget)

Carl Zeiss 3D Cinemizer headset is a nice to have gadget with lots of potential to be used for Augmented Reality services. Enjoy the preview. (via Daily Mobile.se)



Developed by: Carl Zeiss
Link to official video -->

History comes alive via Augmented Reality Tours

The BMT Group and the Fraunhofer Institute have teamed up to work on an EU-funded project to offer Augmented Reality content on smartphones to tourists visiting historic sites throughout the continent. This would make it possible to see those buildings and paintings that have since been destroyed, or haven't aged so gracefully. (via Popsci)

in other words, this service adds history layer on top of modern world. cool



Developed by: Instant Reality Org

IKEA interior planning tool application (Augmented Reality + Retail)

To help customers imagine how ikea furniture would fit into their houses, this mobile augmented reality solution is created.

The Portable Interior Planner application gives customers the ability to see exactly how the new designs will look in their home, without the need to actually move any furniture!
(via Mobiadnews)



Developed by: Ogilvy and Clanmo
Link to Campaign Microsite -->

ANIME MEETS WITH AUGMENTED REALITY FROM JAPAN

Interesting Augmented Reality applicaton from Japan. By using another AR tag, it is possible to slap or hit anime characters. Himm i am not sure if i really liked it.




Developed by: http://geishatokyo.com/jp/ar-figure/
Here is link via Google Translator -->

Kia Soul - Go Hamster Go Facebook app (Augmented Reality Campaign + Social Media)

In association with digital marketing agency Initiative and creative agency David & Goliath, Total Immersion has unveiled the new D’Fusion@Home Facebook augmented reality application, called “Go Hamster Go!” The game marks the first use of augmented reality in a Kia application for a social media environment — and adds to the cool factor with “game changing” face tracking.(via AugmentedRealityBlog)

The application is available now on the social networking site (www.facebook.com/kiasoul) under the Go Hamster Go! tab.



Developed by: Total Immersion
Agency: David & Goliath

Transformers Augmented Reality App (Augmented Reality Marketing with Face Tracking)

The very first combination of Augmented Reality & Face Tracking Technology to let fans picture themselves with the head of Optimus Prime. This really takes augmented reality projects to a new level that will help open the creativity we seen in the future. (via Digitalbuzz)



Developed by: Total Immersion
Campaign Site: We are Autobots