WWF - Augmented Reality Campaign - Tiger shirt

A great Augmented Reality Campaign from WWF to increase awareness around the plight of siberian tiger.



they also used special AR mirrors in the stores

whole campaign executed by http://www.leoburnett.ru/FLASH/index.htm

Transformers Augmented Reality App (Augmented Reality Marketing with Face Tracking)

The very first combination of Augmented Reality & Face Tracking Technology to let fans picture themselves with the head of Optimus Prime. This really takes augmented reality projects to a new level that will help open the creativity we seen in the future. (via Digitalbuzz)



Developed by: Total Immersion
Campaign Site: We are Autobots

my.Ikea (Augmented Reality Campaign Concept) - future lions entry

Submission for Future Lions 2009 /
We try clothes on before we buy them, why can´t we do the same with furniture? (via RobinWestergen)




Developed by: Robin Westergren

AKQA Augmented Reality Campaign for USPS

As is often the case with new technologies, it may be a while before advertisers find practical applications en masse for augmented reality -- or "AR." But digital agency AKQA may have found an early one for the U.S. Postal Service.

Consumers can now go to PriorityMail.com and use the AR technology to determine what size box they need to ship an item. All they need to do is print a logo available on the site, hold it up to a Web cam and then compare the size of the item to be shipped with the holographic image of the box that appears on the screen. They can then have the appropriate box shipped to them. (via ClickZ)



Developed by: AKQA
Link: USPS Priority Mail