Augmented Reality Marketing / McDonald`s Hong Kong / Tribal DDB

Tribal DDB Hong Kong for McDonald's Hong Kong. The first 3D Augmented reality dipping game with McNuggets

A unique AR code is printed on every puzzle card (received with purchase of a McDonald's McNugget meal), consumers simply visit the local McDonald's HK website, point their card at their web cam, and a virtual McNugget becomes a gamepiece for three different mini-games: Fast Dip, Follow & Dip and Catch & Dip.

Results is:
170.000 page views
30.000 unique games played
8.000 opt ins



created by: Tribal DDB Hongkong