Showing posts with label Augmented Reality Marketing. Show all posts
Showing posts with label Augmented Reality Marketing. Show all posts
Friday, October 15, 2010
Monday, October 5, 2009
Augmented Reality Marketing / McDonald`s Hong Kong / Tribal DDB
Tribal DDB Hong Kong for McDonald's Hong Kong. The first 3D Augmented reality dipping game with McNuggets
A unique AR code is printed on every puzzle card (received with purchase of a McDonald's McNugget meal), consumers simply visit the local McDonald's HK website, point their card at their web cam, and a virtual McNugget becomes a gamepiece for three different mini-games: Fast Dip, Follow & Dip and Catch & Dip.
Results is:
170.000 page views
30.000 unique games played
8.000 opt ins
created by: Tribal DDB Hongkong
A unique AR code is printed on every puzzle card (received with purchase of a McDonald's McNugget meal), consumers simply visit the local McDonald's HK website, point their card at their web cam, and a virtual McNugget becomes a gamepiece for three different mini-games: Fast Dip, Follow & Dip and Catch & Dip.
Results is:
170.000 page views
30.000 unique games played
8.000 opt ins
created by: Tribal DDB Hongkong
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