Layar’s Augmented Reality Browser

Layar is a so-called ‘augmented reality browser’, an application that turns you mobile phone’s camera viewer - only on Android-powered phones for the time being - into a full-fledged information portal and local business search engine. It essentially puts an information overlay on top of your camera view, bringing digital data of various sorts into play whenever you’re looking at or for something in the real world. (via TechCrunch)



Developed by: SPRXMobile

Enkin (Navigation + Augmented Reality)

"Enkin" introduces a new handheld augmented reality navigation concept. It displays location-based content in a unique way that bridges the gap between reality and classic map-like representations. It combines GPS, orientation sensors, 3D graphics, live video, several web services, and a novel user interface into an intuitive and light navigation system for mobile devices. (via FastCompany)



Developed by: Enkin

Wimbledon 2009 - IBM Seer Android "Augmented Reality as Service Marketing"

Very nice Service marketing by utilizing the Mobile Augmented Reality and packaging it with an event; in this case Wimbledon. Brief description:

"Using the Android G1’s compass, camera, and GPS, IBM’s app shows pop-up windows whenever it recognizes whatever you are pointing at: tennis courts (along with who is playing), bathrooms, buses, and so on." via TechCrunch





Developed by: ibm, ogilvy and mobilizy